"#BoycottPuma": Israel, Palestine & A Sportswear Brand

“#BoycottPuma”: Israel, Palestine and a sportswear brand.
Subscribe: | 🔔Make sure to enable all push notifications!🔔
Watch the most recent videos:

The announcement of an international football team’s new kit sponsor is rarely a newsworthy affair, rather a humdrum exercise in marketing rhetoric and brand spiel.

Ostensibly, at least, that seemed to be the case in July, 2018, when Puma revealed plans to manufacture the official livery of the Israel Football Association (IFA).

But the announcement was actually loaded with drama in the way it fed the enduring division that exists between Israel and Palestine, as has been proved in the ensuing months.

Because the sportswear brand are currently at the centre of a global #BoycottPuma movement, standing accused of “sportwashing” the alleged human rights abuses of the nation they sponsor.

Subscribe to the Tifo Football Podcast:

Follow Tifo Football:

Listen to the Tifo Football podcast:
Apple Podcasts:

Subscribe to the Tifo Football Podcast:
Subscribe to Tifo Basketball at

Watch more Tifo Football:
Tactics Explained:
Finances & Laws:
Tifo Football Podcast:
Most Recent Videos:
Popular Videos:

Produced by Tifo Studios: Taking an illustrated look into the beautiful game.

Music sourced from

About Tifo Football:
Informative, illustrated football analysis. Home of WhiteboardFootball®.

Tifo loves football. We know there’s an appetite for thoughtful, intelligent content, for stuff that makes the complicated simple.

Our illustrated and live action YouTube videos address all aspects of the game, including tactics, history, and the business of football.

We provide analysis on the Premier League, Champions League, La Liga, Serie A, Bundesliga, World Cup and more.

Our podcasts interview some of the game’s leading figures. And our editorial covers football with depth and insight.

Tifo Football used to be uMAXit Football – we changed our name in November 2017 to better articulate who we are and what matters to us: making football accessible to its fans through story-telling and the expertise and insight of our team of writers and producers.

Tifo was nominated by the Football Supporters’ Federation for the ‘Best Online Media’ Award in 2017 and 2018.

We also make bespoke videos.

#puma #adidas #boycottpuma


Leave a Reply

Your email address will not be published. Required fields are marked *