HUGE: A new pro-vegan TV AD – Israel’s first – has reached 35% of the nation, by being broadcast during one of the country’s most popular T.V shows 😮. Watch the 60 second ad and let us know your thoughts! 👇
The advert was created by ‘Vegan Friendly’ – an international non-profit organization that seeks to end animal suffering and tackle the climate crisis by promoting plant-based food – a mission it has committed to ‘working tirelessly’ towards.
The organization wanted to ensure that the time and money invested in the project made the maximum impact, and so set itself the goal of broadcasting the commercial during the current season finale of ‘Survivor’ Israel. This is because the season received the highest viewing ratings of any other current T.V series and the highest ratings in Survivor Israel’s history.
The ad shows a couple shopping in a supermarket. They want to buy lamb meat but forgo the fridge in favor of getting ‘extra fresh’ meat from the butcher’s counter.
After emphasizing how fresh they want the meat to be, the couple is handed a living lamb. Holding the baby animal, the woman is shocked, as the commercial ends with the message ‘make the connection’.
The advert was produced thanks to Vegan Friendly’s Vegan Active members – a donor membership club that provides members with discounts and benefits in more than 1,500 businesses in Israel in return for their support.
Follow @vegan_friendly & @vegan_friendly_uk on instagram for more 👈
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